What are national SEO services? National SEO services In summary, national SEO services are the strategies and tactics used to optimize a website to help an organization qualify nationally instead of the services offered to help with local SEO. Although the services are similar, there are significant differences in national classification methods. When it comes to reaching an audience in the United States, this is the kind of campaign you want. Key elements of SEO (search engine optimization) for a successful national campaign include:
Search for appropriate keywords and identification of related keywords Identification of localized keywords (to be avoided) Creation of content centered at national level. Specific attention and correction of technical problems / indexing / structure of the loading speed, safety, etc. Creation and execution of a backhaul / quote method that effectively promotes high value content to develop natural links through content marketing.
Comparison of national SEO services with local SEO services.
As a national and international SEO company, thousands of customers have asked us over the years to develop and implement their national SEO strategy. The optimization of the national search engine is the second most important requested service that is provided behind the local SEO services. Of course, this is natural as there are many more local businesses and companies that focus on their immediate geography. But because their attention is so small, they compete with fewer companies that offer the same services or products in their geography. At the national level the competition is much stronger. In general, there are only 10 desired positions in the SERP on the home page and, depending on the sector, this can make some keywords incredibly competitive and difficult.
There are 5 critical factors for success in a national SEO campaign:
Publish high quality content
Create your mobile site.
Create a secure website (HTTPS)
Improve your user experience
Optimize the speed of your page.
Master your optimization on the page.
Get relevant and authoritative links.
Complete list of national SEO services: · Comprehensive analysis of SEO competition. In-depth and in-depth research and analysis with a national focus. Create a national SEO strategy customized for your situation. · Content / writing development: (content) Product pages and category pages.
Blog post Article content lists guides video infografia Slide presentations glossaries
· Public online relations / Distribution of social press releases / Optimization of press releases: Creating a press release Promotion of press releases. · Mobile SEO services: (technology) Mobile site correction User experience improvements Improvement of mobile site speed.
· Purchases in SEO services: (content and technology).
Supply of optimization services. Specific strategies for e-commerce and content development.
· SEO video services: (content) Video optimization Promotional video · User experience reports, conversion improvement evaluation. Services focused on site visitor conversions. · Analysis of external and face-to-face connections. Analysis of internal connections. Implementation of internal connection strategy. Creation of thematic silos.
Development of off-site strategies (backlinking) Content promotion · Analytical analysis, audit reports and recommendations. Bounce rate monitoring to increase the conversion rate. Measure organic traffic in general to better understand your audience Use the internal search of the site to optimize the experience of your customers. Identify slow-loading pages to improve the conversion experience Use landing page reports to directly improve conversions. Search for conversion opportunities in your PPC data
Pay per click controls (analysis) Clicks on paid search ads outperform organic clicks in almost a 2/ 1 margin for keywords with high intent to buy / buy in the United States. UU. In other words, 63.6% of people click on Google Ads when they are trying to buy an item online. However, to be clear, organic searches are more and more overall clicks of paid search, but not all keyword searches are the same. Look for keywords with a high level of purchase / intention to buy, or keywords where a user tries to buy a product or service (for example “buy a shirts online”), they are worth much more for companies that make basic searches for informative keywords (for example: “Who is Bill Gates?”). · Complete strategic planning and online business analysis · SEO risk analysis, identification and correction consultancy Txt changes. Any change in the redirect status. Any changes to the canonical media links, pagination and hreflang, amp and alt. Changes in titles, H1, H2 and meta description. Elimination of impact keywords (focus) of titles, H1 and H2. Navigation, footer and other cross-link deletions. Schemes, open chart.
Google Analytics, Google Tag Manager. Custom alerts: test regex and xpath. Xpath allows us to test any section of a page for a change. · Road map for building Web 2.0 sites
Considering hiring a national SEO company? First you need to read this Google article about the need for a SEo company. The optimization of national search engines is an extremely effective marketing tool in the complete arsenal of digital marketing techniques. If you are thinking of starting a national campaign, we would like to have the opportunity to talk to you on our complete list of services and provide you with initial advice. Please complete the form or call us today.