Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Challenge To avoid over targeting existing visitors.
Solution A dynamically innovative package of digital media that allows users to reorient according to the path last seen and spent most of the time watching. This was done by introducing a contextual campaign to increase coverage by showing the current and most popular tour to potential participants. In addition, we apply daily frequency limits and specific duration limits for each user in order to avoid overexposure.
Results We achieved a click-through rate (CTR) of 0.09%, which generated a series of new sales. In the month of the campaign's inaugural activity, the cost per action (CPA) was reduced by 20%, exceeding the client's goal. In February 2013, post-click revenues (generated both from the dynamic reorganization and from the prospecting campaign) produce a return on investment (ROI) of 272%.
20% less CPA
From The Client
“These individuals have established such a strong relationship with our organization that we consider them an extension of our IT department. We always know that an excellent service is just a call or an e-mail and that we will receive the same level of attention that they always provide, which makes us feel our top priority.”