Plainst Technologies, one of the leaders in the medical nanotechnology industry, wanted an online visualization of its strategy to increase sales on the site, while using its current customer base.
Challenge
To avoid over targeting existing visitors.
Solution
A dynamically innovative package of digital media that allows users to reorient according to the path last seen and spent most of the time watching. This was done by introducing a contextual campaign to increase coverage by showing the current and most popular tour to potential participants. In addition, we apply daily frequency limits and specific duration limits for each user in order to avoid overexposure.
Results
We achieved a click-through rate (CTR) of 0.09%, which generated a series of new sales. In the month of the campaign's inaugural activity, the cost per action (CPA) was reduced by 20%, exceeding the client's goal. In February 2013, post-click revenues (generated both from the dynamic reorganization and from the prospecting campaign) produce a return on investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
“These individuals have established such a strong relationship with our organization that we consider them an extension of our IT department. We always know that an excellent service is just a call or an e-mail and that we will receive the same level of attention that they always provide, which makes us feel our top priority.”
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