Search engine optimization (SEO) Introduction Like it or not, search engines control our future financials on the Internet. This is why search engine optimization (SEO) is essential for any company that has a website and conducts business through its website. Search engines drive traffic to sites based on several factors. If you haven’t properly optimized your website to get search results on the first page, search engines could end up sending activities to another location or directly, directly to your competitors.
There are alternatives to search engine optimization. One option is that you could invest a large budget to promote yourself with traditional marketing methods while promoting your domain name. The brand is fundamental. An example of this are people looking for “UPS” or “FedEx” before writing “shipping package” in the search bar. This is an excellent example of a strong brand at work.
Another option is to use pay per click advertising (PPC). Your fortunes are still linked to a search engine, but you’re paying for your ad to be shown to web users who are looking for certain keywords. In many cases, PPC advertising can offer a good return on investment, but only if you know what you are doing. If you don’t know how to use PPC, learning how to use it correctly can be difficult for your budget.
What is SEO? Search engine optimization is the process of improving your organic (unpaid) ranking in search engine results. Search engines like Google and Bing use algorithmic equations to determine where your site will appear on search engine results pages (SERPs). These equations consider many factors, 200 or more, in the case of Google. Search engine algorithms will consider which factors are most important to make your site more attractive to those search engines. SEO uses the knowledge and understanding of these factors to achieve a higher ranking within the organic results.
In summary, if you are not on the first page of SERPs, you can plan to spend money on traditional marketing methods, PPC marketing and SEO to advertise your company. You may also want to invest in all three projects as part of a unified marketing plan to promote your business and reach your customers wherever they are when they are ready to provide information to become a candidate or make a purchase decision.
So how do search engines determine where different sites and pages are located in their results? It is not made for the attractiveness of your site, no matter how technologically impressive or intelligent your site is. Search engines can’t see any of this. They classify the pages based on the content itself. Google and other search engines analyze the amount of useful information you can find on your website.
Search engines also analyze the experiences of their users and want to make sure they continue to use them to get valid and relevant results. Good SEO not only tells search engines that your site is appropriate and worthy of the keywords you want to win, but it also helps your website provide useful information and an excellent experience for your visitors.
Search engine optimization creates a balance between the user experience and the mathematical equations necessary to inform search engines about the information the user will discover when they visit your site.
For example, let’s say you have created a fantastic website on the new red convertible cars and you know that anyone who visits your site will buy one. Is it exciting, but can Google and other search engines monitor their content? Is your website popular on the Internet and on social networks? Are there any other sites connected to it? If you can’t answer “yes” to all these questions, you will lose valuable opportunities to grow your business and your website risks being considered non-existent by search engines. In this scenario, you need professional SEO advice.
A history of early search engines The first search engines and SEOs began in the early 1990s and lasted until the early 2000s. According to Search Engine Land, at this early stage, many tactics were used that today would be considered “spammers”. To generate high search rankings, marketers promoted keyword filling, excessive labeling and, often, spam backlinks. In general, it would take several months to complete the main algorithm updates, which would allow the black hat SEO tactics to remain in place for long periods. As a result of the increasingly complex and intelligent search engine algorithms, the current SEO is very different from what it was then.
The first real search engine was Archie, created in 1990 by Alan Emtage, a student at McGill University in Montreal. Archie combined a data collector with scripts with a regular expression comparator to retrieve file names that match a user query. Essentially, Archie has become a database of Web file names that corresponded to user queries.
The first robot on the web arrived in 1993. Matthew Gray launched the World Wide Web Wanderer. Initially he wanted to measure the growth of the Internet and created his robot to count active web servers. However, he soon updated the bot to acquire real URLs. His database was known as Wandex. Unfortunately, his bot delayed the servers while accessing the same page hundreds of times a day. Even after fixing this software, webmasters have questioned the value of bots.
In December 1993, three complete bot-based search engines appeared on the network: JumpStation, the World Wide Web worm and repository-based spider engineering software (RBSE). JumpStation collected information on the title and header of web pages and retrieved them using a simple linear search. As the web grew, JumpStation stopped. The WWW worm indexes titles and URLs. The problem with JumpStation and the World Wide Web worm is that they listed the results in the order they were found and did not provide any discrimination. The RSBE spider, however, has implemented a classification system. Because the initial search algorithms did not perform a correct link analysis or cached the contents of the entire page, if the exact name of what was being searched for were not known, the page or content was difficult to find.
Yahoo! list In April 1994, David Filo and Jerry Yang created Yahoo! Directory as a collection of your favorite web pages. As the number of connections increased, it was necessary to reorganize and make the directory searchable. What differentiated The Wanderer directories at that time was that they provided a description compiled by humans with each URL. Over time and Yahoo! The directory has continued to grow, Yahoo! He started uploading commercial sites for inclusion. In this period, directory submission has become an essential aspect of search engine optimization, an approach that has been obsolete for years.
Brian Pinkerton, of the University of Washington, launched WebCrawler on April 20, 1994. He was the first tracker to index full-page text. AOL has finally purchased WebCrawler and has used technology to provide research results. Then, in 1997, Excite bought WebCrawler and AOL started using Excite to power NetFind. WebCrawler has opened the door to many other services to follow its example.
Inktomi entered the ring in 1996 with his Hotbot search engine. Inktomi has brought greater scalability to the table, paving the way for the growth of larger search engines. He also brought personalized ads. AOL, among others, has become a licensed software and an Inktomi service. In 2003, Inktomi was purchased by Yahoo!
Google Larry Page met Sergey Brin at Stanford in 1995. A year later, the two began collaborating with BackRub, a search engine with the unique ability to analyze “backlinks” pointing to a particular website. This meant that it offered more accurate results than its rivals, since they were less easy to manipulate. In 1998, Page and Brin founded and launched Google. In the end, as some Black Hat webmasters and SEOs have learned to use backlinks to their advantage, Google has begun to incorporate many new factors into their algorithm and update them regularly.
Google has also started creating new products and services. Some are derived from their purchases from other companies, such as Urchin, a web traffic analysis company, whose service has been renamed to Google Analytics. This free service has proved to be indispensable for anyone who wants to find out what is happening with their website and look for ways to improve it. Because he has always worked to update and improve his algorithm to deliver relevant results, and continues to do so today, Google has become the dominant search engine in the United States and has established strong global coverage.
Bing Microsoft launched the search engine that evolved into Bing in 1998. Then it was called MSN Search; In 2006 it became Live Search. Initially, it relied on Inktomi for its search results. However, after switching to Live Search, Microsoft started to improve their searches. Live Search officially became Bing in 2009. In the same year, Microsoft entered into a ten-year contract with Yahoo in which the search engine Bing would enhance Yahoo searches. Although it is still obscured by Google, the Bing and Yahoo research alliance owns around 20 percent of the current search market.
Seekers and SEO as a team. A good search engine optimization strategy can focus mainly on Google, but also takes into account Bing and Yahoo. It is worth noting that these websites attract somewhat different demographic data; Therefore, an adequate approach to SEO takes into account the audience it is trying to reach. These types of details can make a difference in your Internet strategy. Despite common beliefs, there is no miracle overnight for search engine optimization. Reaching the top of SERPs requires knowledge, patience and hard work.
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