When evaluating the structure and design of the page, there is a subtle but strategic way to use images in an SEO-friendly way (in addition to the ALT tags) that improves your search range and allows you to integrate messages. necessary marketing. Confused? Let’s look at an example:
Let’s say you run a travel site and want to optimize a specific page for the term “Las Vegas hotel”. Suppose you also want to include an interesting marketing message like “Book now and save 20%”. The aforementioned motto lacks a descriptive text, but has persuasive features. Having said that, you may want to insert the slogan in an image and the key phrase (ie the Las Vegas hotel) in a header tag. This emphasizes the desired term, but still offers a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that don’t have the keywords and phrases you need. Exploiting this technique will ensure that the descriptive text is indexed, while a marketing jargon is ignored. The combination of keyword-rich content and attractive messages will satisfy both sides of the strategic equation.