What is local SEO?

  • June 6, 2019
  • SEO
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What is local SEO?
What is local SEO and how is it optimized for local search results?
Local SEO is a strategy and implementation of a combination of SEO services to optimize a site or pages on a website to show organic queries in search engines, where the intention is to find information search engines locals. In other words, local SEO is about how to optimize your website to better rank for a local audience. Obviously, any website gives you the opportunity to address everyone (online). But if the target audience for your business is located in or near the city where you have your office, shop or store, you should use Local SEO. Local SEO (search engine optimization) is a very effective way to promote your local business online. Help companies promote their products and services to local customers at the exact moment they are looking for them online. This is achieved through a variety of methods, some of which differ greatly from what is practiced in standard SEO and some are the same or similar.

This page will explain the following importance of the following elements in relation to local SEO:

  • Google Local Pack
  • NAP – Consistency NAP
  • Initial steps for local SEO
  • meetings
  • Website optimizations

You need to optimize the name of your city, optimize the details of your address. In summary: you need to optimize so that people know where you are and can find your business physically. Examples of local search queries included searches with geographical evaluators such as the city or city name, or a zip code, but they didn’t necessarily have the geographical qualification, since Google often identifies the current position of a researcher. On this page, we will strive to explain what local SEO is, so you know which steps are required to reach local SEO. On this page we will cover

Google Local Pack functionality

As you can see below, Local Package 3 refers to the SERP function containing a map and shows the places linked to the search query sent to Google, and a list of 3-point companies with your NAP data (name, address, phone number, etc.). Please note that the search used to create this image was: “https://www.google.com/search?q=salon” which, if executed, will return a different package of local maps based on the current location (assuming it is allowing to Google to receive information about your location).

Local SEO Services, What is local SEO?, SEO Company

Google Maps Maps Pack for local SEO

As you can see in the image below, the map package is even more important in a mobile search. Google’s local search for mobile devices implicitly assumes you want geography-related results.

Google Maps package for local SEO

In both cases, except for the filters and the map itself, we can see a list of companies with their nap data, revision rate, during office hours and, sometimes, a call button. For marketers, this means that all these elements must be optimized properly to create optimal results.

What is the NAP and why is it important for local SEO?

NAP means Name, Address, Telephone number. The NAP is extremely important for companies that wish to position themselves well in local organic search results (local SEO). Search engines like Google take NAP data into account when determining which companies to show in geographically oriented searches. What can companies do with their NAP to increase their local search rankings?

To get started, make sure your NAP is correct, both on your website and on other sites on the Internet. We know that Google and other search engines cross-reference NAP information through a variety of websites as a validation method a list on your system (even if it has been modified by the owner) is valid and legitimate. For example, it is highly unlikely that a website created solely for classifications (ie, not a real business) has a physical address on its website, much less consistent NAP information going elsewhere from local directories and Yelp on Facebook and Foursquare. Therefore, the more “local appointments” you can create with consistent NAP information, the higher the level of confidence that Google will have in the submitted data is accurate.

Where should you enter your NAP?

In terms of local appointments, it is probably useful to include your company in any trusted directory, particularly in local directories and / or industry-specific directories. InfoUSA, local chambers of commerce, BBB, Yelp, Citysearch.com, 411.com


What are the quotes and their importance for local SEO?

Appointments are simply found anywhere on the Internet that refers to NAP information. Or on a directory site, on a social networking site or even on a non-profit website that recognizes a donation. It is important to have regular appointments generated continuously. They should be relevant sites within their geography, if possible.

As mentioned above, citations validate your business in Google’s eyes, and they also play an important role in the growth of your authority.

Initial steps for local SEO

  • Create a Google My Business page for your company.
  • Check the address of your company.
  • Optimize your business listings

Google provides suggestions that contain the three factors it considers to determine how to classify local results: relevance, distance and prominence. This means that, in the first place, to get high rankings in local search results, your website and list of companies must be relevant (optimized) for several related search queries. Secondly, your business address must be near the search user. Finally, your business listing should be well known to customers and have high authority both online and offline. Google clearly states that they take into account the count and the score taken into consideration.

Website optimization and local strategies:

Understanding SEO in its simplest form.
Eliminate all SEO tactics and reflect on why local SEO is doing what it is doing and, more importantly, why Google is doing what it is doing.

When looking online, you are looking for a precise answer, especially when you are doing a local search, you are looking for “something” in the area near you. You often wait for your answer in a fraction of a second. In fact, in today’s age you want Google to read your mind. Even your potential customers want it. Google offers this and is quite good at this. Think about it: if Google published ten links that didn’t provide you with what you’re looking for, it would take your business elsewhere. This is the simple psychology behind the user experience in SERP. So all this says that Google is looking for you and your website to provide the data that your potential customers are looking for. Even if we want Google to read our minds, unfortunately, they can’t. They don’t know exactly what your company does, what product it sells or what services it provides. This is where the optimization of your website comes into play. If you provide this information in a clear way and do it better than anyone else, your data and content will be promoted in a better position.

Listen to how your customers talk, so speak your language.
The choice of keywords must be from the perspective of potential customers. Your industry can use all types of acronyms. Do your customers know it or do they tend to search in simpler terms? Align yourself with the way your customers think and talk, and you’ll find the right combination of keywords and key phrases you’re looking for, so you can align your content appropriately.

Provide incredibly useful content
People tend to read more when they find that content is useful, but they also tend to share only content that is useful, informative and useful. It is not likely that the conversion of your content into a “Sales Brochure” will accumulate this depth of reading or exchange.

Give your website a repeated check.
Google does not want to send a visitor to a site full of errors, a slow site or a site that offers a terrible customer experience. We perform periodic site checks to identify these and many others. A single site audit (once performed) is not sufficient. Why? Let’s say you have an external link to another site (good for SEO). Do you know when that other site removes a page or changes its URL? If you are not supervising, you will lose a change that can have a negative impact on your rankings. Check the quality of the site regularly.

Take a look at who is connecting /linking you.
Once again, continuous monitoring applies here. You should know who is linking you and this will also help you identify who you might consider linking to.

Enter the listed!
Business listings (called citations) on local, national and niche directory websites allow Google and its potential customers to know where to find it. See the NAP section above for complete details. Constant, authoritative and up-to-date appointments create greater visibility for your business and improve Google rankings.

Take care of your safety and be friendly with your phone:
SSL Certificate: Google wants everything on the Web to travel through a secure channel (https). Protected websites get a boost on sites that are not secure.

If it is not compatible with mobile devices, you are sure that the classified sites are deleting it. Furthermore, the implementation of Google and the implementation of the first mobile indexing are widely applied here. If you’re not compatible with mobile devices, you’ll almost certainly lose.

Create more
The work of creating continuous content is never performed. Update regularly and add additional content to your site. This expands the “width” of your keyword and establishes you as an innovative leader in your industry and specifically in your area.

Follow your progress
There is a lot to do here, but these are some of the areas we regularly examine for our customers and we recommend that you do the same:

  • Reports from the Google search console
  • Keyword ranking
  • Organic search traffic
  • Page visits
  • Time on the page
  • backwards
  • Visits: pages per session.
  • Returning users
  • Calculate the page loading speed
  • Mobile bounce rate
  • conversions

SEOCompany.asia is the leading SEO company in india, delhi for companies looking for local search results. Our team experts will help you organize a local SEO campaign. Now that we’ve answered the question “What is local SEO?”, We hope you complete a form or call the number listed above so you can grow your local business.

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