What is SEO writing?

  • June 6, 2019
  • SEO
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What is SEO writing?
SEO writing simply consists of writing content for a website using page techniques that give a specific web page the ability to be indexed, categorized and classified by searching for a specific keyword or groups of keywords. However, it is necessary to keep in mind that it is NOT necessary to write only for SEO purposes, but above all to satisfy the needs of visitors to your website. Writing SEO content must follow Google guidelines to create content that Google can better understand.

seo writing

SEO writing services:
A continuous content strategy is one of the most important SEO services we offer and a key to the success of your SEO campaign. Search engines index new and unique content; Some search engines give preferential treatment to sites that are regularly updated. A more well developed / well written content leads to the conversion of visitors, the acquisition of natural links and, therefore, must be more than just content for search engines. Good SEO copywriting will not only help increase rankings, but it is essential to convert visitors into paying customers. Our writers and publishers produce professional and unique content that offers a clear marketing message optimized for search engines and users.


SEO copywriting for three different audiences
All the content of a website has been created for 3 different segments of the public:

The owner of the website / company (the perceived writer)
The visitor / client (reader)
Search engines
While it may seem obvious, often when executing an SEO content strategy, writers begin to exclude one of these 3 publics. Every public is important and the content MUST be written taking into account each of them. In fact, the order of importance is listed above.

First the owner of the website or company:
The content must be accurate and adequately reflect the product or service being presented. You must use the company’s trademark entry. Too often, writers or SEO agencies could lose focus and not adequately represent the first and foremost public, the customer himself. Rush to write SEO content quickly, only in an attempt to find results can create scenarios in which products and services are misunderstood or, worse still, misinterpreted by the writer. Care and attention must be focused on the customer’s brand and products. Write to the customer first.

Secondly, the visitor (with luck, the customer) and the real reader of the SEO script:
While content optimization is extremely important, it cannot exclude the reader. You can often see SEO articles written like a Dr. Seuss book. In this case, it does not represent the brand well and, more importantly, it makes no sense to the reader. SEO articles should be convincing, informative and should contain calls to action that take the visitor to a point of conversion. The professional writing of SEO content will ALWAYS consider the reader.

Finally, the search engines:
So, he wrote an article that accurately reflects the customer’s product, is full of informative information, is attractive and interesting and has incredible demands for action. Forgetting the third public (search engines) probably means that you will direct traffic to that incredible content through paid advertising, social networks or direct visitors. It could be much more! Creating SEO articles is much more than just including keywords (the most important factor). Much more

The example of SEO writing “failed”
Scenario: a custom home builder located in Denver, Colorado.

Synopsis: Write incredible content on your home page about their fantastic communities, winding roads, services for children and families, incredible views and how incredible the lifestyle in their communities is. He writes excellent pages on his building materials, high-quality construction techniques and experienced construction equipment.

Failure: never mention the key words: “Custom Builder” “Homebuilder”

Lesson: it is not likely that you can qualify for a keyword unless you mention it. The content was written VERY well for the first two segments of the public, but failed on the third.


SEO writing What is SEO Friendly
SEO friendly refers to much more than the use of keywords. Excessive use of keywords or “keyword filling” is an issue that experienced SEO writers do not usually solve. The use of keywords should follow the SEO writing guidelines that cover the requirements of keyword density (and, above all, the limits). Moreover, the SEO function covers a series of best practices on the page.

Content length: depends on competitiveness (the longer is better)
Correct construction of the title tag
Use of keywords
Prominence of keywords
Meta description of the construction
Acceptable length
He asks for action
CTR unit (clickthrough rate)
Use of images
Adequate labeling of images for visitors with disabilities.
Internal connection of construction and structure

External (outbound link)
Page size
Load time assessments
Java Script compression
Render Java scripts
Mobile friendship
This is just a small list of our best SEO writing practices used by our authors.

Where is SEO writing used?
Our SEO content writing services can be used to create virtually any type of content. We regularly develop the following types of content (and others) as part of our complete SEO service:

Product pages and category pages
– These are the main part of any retail e-commerce site. A well-developed product page or category can be used as SEO content and as a PPC landing page.

Blog post
– A blog is one of the easiest ways to create a regular flow of SEO content. In general, blog posts are more attractive and more likely to attract links than product pages. Blog posts are an excellent way to create authority for your site.

Article content
– Think of a news article, an interview or an article. This type of SEO content is the main type of material that you will find on most newspaper or magazine websites.

– A list is just another type of article, but developed and formatted as a list (like “10 ways to do something” or “25 main methods for search engine optimization”) this style makes crawling content easier and is much appreciated by visitors, as well as search engines.

– A guide is a style of “long form” content that explicitly explains how to do something. (Guides can often be broken down into different Web pages, although it is good practice to allow users to view long content as a single page whenever possible). You can publish a complete guide on your website or publish a summary or executive summary, encouraging visitors to complete a registration form to access the complete guide. This method is a good way to create valuable conversion points and generate leads.

– In general, there are fewer videos on the Internet than text pages; In addition, Google offers preferential treatment to YouTube and YouTube video results. In some cases, it might be easier to classify a competitive keyword on the first page by creating a video rather than content. In other cases, it can allow you to “duplicate” and get two separate classifications in the same keyword (one for the video and another for its content). Depending on the type of site or business you manage, videos can be an excellent way to attract and reach an audience. For example; Create video tutorials on how to use your products.

– Infographics, or large format images that contain a large amount of data (often in the form of graphs or tables) on a single topic. A well-designed infographic can help you simplify a complicated subject or turn a boring subject into a catchy subject. experience. Incorporating engaging content such as infographics on your website can be an effective strategy in an SEO campaign, giving visitors the opportunity to share content (permission to build your site via backlinks). Ideally, an infographic should be visually appealing, contain a topic that is attractive to its target audience and be easily shared across numerous social channels.

Slide presentations
– A presentation is a way to show a series of related images. Properly developed, each image can have the proper SEO content along with it, but what is more important when developing a presentation that requires user interaction, can make a user “drive” more deeply into their site. This is a signal to Google that the visitor has participated with a search result and can reduce “bounces”, which is one of the signals used by search engines to determine if a ranking is positioned correctly.

– Today, people use Google more frequently to search for terms rather than a dictionary or a dictionary site. Google has become the de facto dictionary for the general public. If you work in a specialized field, a well-developed glossary can be a good way to acquire search traffic. Think of industry terms, medical terms, fashion terms, etc.


How does SEOCompany.asia achieve all this?
First of all, we know the customer. We want to understand what your goals are and we want to understand how the voice of your brand is. We can’t write for you if we don’t know. Too many other SEO companies fail in this important part of the process. They think that if they simply generate content loaded with keywords, the mission will take place. Driving traffic is extremely important, but traffic conversion is even more important.

Second, we have the best SEO authors on the planet. This is a bold statement but it is true. Furthermore, we compare each time we hire a new customer. Let’s try our authors to provide numerous samples while we try to relate it to the author of the staff that best fits your needs. We want you to have a clear understanding of your industry, product and / or services.

Third, we apply the best practices in the industry to every part of the content we create. We punctuate the whole of the I and we cross all the T’s. We are strict when it comes to perfection.

Do I like your SEO content?
The first contents we create for you can almost guarantee that you will be dissatisfied! !? What?!?

We like to explain it through this analogy:

You and two other people enter a library and go directly to your favorite author. Will you all go to the same book? No. Will the other 2 people collect books you like? Which genres do you prefer? Probably not. Does this make this a bad bookstore? Absolutely not.

It is very likely that you will not write your favorite author for the first time. In fact, you can take several auditions to find the author you like best. Do you remember the first hearing? Make sure you are the priority number 1. We guarantee that we have a personal author that meets your needs and with whom you will be very satisfied.

Move SEO content
Once we’ve spent the investment in writing excellent content, we want you to be able to use it for multiple purposes. While it is not possible to publish exact copies of articles or SEO content on other websites (duplicate content is not good). Through SEO Content Marketing you can use it for many other purposes, including:

Summaries in e-mail campaigns and newsletters
Summaries of social networks
Print multimedia campaigns
Brochure and booklets.
Press release sites
And tons of other stores.

Start today
We are eager and ready to help you with your SEO writing goals. We are absolutely sure that you will be satisfied with our results. It all starts with an analysis. Fill out the form and we will start immediately.

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